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功能性产品创新破圈——恒申新材品牌团队走访Halara与龙牙战术服装品牌
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功能性产品创新破圈——恒申新材品牌团队走访Halara与龙牙战术服装品牌

  • Categories:News Center-
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  • Time of issue:2025-07-10 20:38
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(Summary description)7月3日,恒申新材品牌团队分别走访Halara与龙牙战术服装(以下简称龙牙),重点推介恒申新材创新研发的功能性产品。

功能性产品创新破圈——恒申新材品牌团队走访Halara与龙牙战术服装品牌

(Summary description)7月3日,恒申新材品牌团队分别走访Halara与龙牙战术服装(以下简称龙牙),重点推介恒申新材创新研发的功能性产品。

  • Categories:News Center-
  • Author:
  • Origin:
  • Time of issue:2025-07-10 20:38
  • Views:
Information

7月3日,恒申新材品牌团队分别走访Halara与龙牙战术服装(以下简称龙牙),重点推介恒申新材创新研发的功能性产品。

据悉,Halara是一个新兴的出海DTC运动休闲服饰品牌,主打高质量、高性价比,覆盖全天候场景,适合不同女性类型、身材穿着的运动休闲服饰。而龙牙是专为城市、户外等环境而设计战术服装品牌,将战术服装的专业功能、独特设计赋能日常服装,持续提升用户的穿着体验。

 

图/HALARA

 

图/龙牙战术服装

 

在走访交流中,恒申新材品牌团队与Halara展开了深入探讨,Halara对恒申新材应用于瑜伽服的产品表现出浓厚兴趣,双方围绕功能性产品性能共同探索提升产品舒适度的创新路径。随后,恒申新材品牌团队前往龙牙品牌,与其开展专题交流,精准锚定龙牙对高性能产品的严苛需求,推介契合其品牌特性的差异化产品,优化服装的防护性、耐用性以及舒适性。

未来,恒申新材将深化市场拓展,精准适配市场需求,定制开发适用于大众运动、高性能户外等功能性产品,不断突破功能性产品的性能边界,为服装品牌提供功能更丰富、组合更灵活、应用场景更多元的解决方案,与下游产业链共同探索纺织服装领域的创新可能。

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